Every company is getting into the social media game in one way or another. For many non-profits this can be difficult though, given their time constraints and lack of employees. However, often times non-profits are the companies that need a strong and engaging social media presence the most. Social media…
Preview: A new series on the unintended risks of Social Media Today, we live in an über-connected world. The computer, tablets and cell phones coupled with Wi-Fi guarantee that we are never out of touch. This social media technology brings with it great power: Anyone can be a publisher. We…
Every non-profit, at one time or another, will look to enhance their fundraising and awareness with an event. Maybe it will be a golf tournament, an art auction, wine tasting, or a elegant gala. But, before you rent your tux or buy your evening gown, you will need to do…
Social media offers companies a chance to engage with consumers like never before. Not only by listening to their audience but also by responding to those whom they are engaging with. When implementing social media marketing it can go one of two ways, good or bad. Southwest Airlines and Ragu…
Whether or not you are a non-profit organization, content is at the core of a social media campaign. Because you are not face to face with potential donors, you often have to use the written word (aside from using video or graphical images) to deliver your passionate message about the…
Mobile social media platforms are becoming more and more popular with each passing day. This is due in large part to the accessibility that mobile apps offer users. It’s right at your thumbs, probably more than half of your day. Not only are these social mobile apps gaining popularity, they…
If there is one thing that non-profit organizations can use other than money to keep their efforts afloat, it is volunteers. Volunteers are the lifeblood of non-profit organizations and assist in the daily activities as well as large events. During my undergraduate career, I spent a semester working with the…
As more and more companies enter the social media realm, they soon realize that it can be either a blessing or a curse. Many become successful on this platform, once they understand the dedication that needs to be established, but others soon find themselves in a nightmare come true when…
Any blog needs to increase its visibility in order to become an influential and trustworthy source. To achieve this goal, time, dedication and a methodic approach is needed to identify relevant influencers. Influencers can help raising awareness about your blog and increasing its traffic and credibility. Listening to influencers and…
They say a picture is worth a thousand words, but is this still true? In this age of social media and mass communication, this statement seems to still ring true. This is especially for nonprofit organizations like yours who have mastered the art of storytelling. Research supports the idea that…
