The Social Observer

The Social Media Marketing Blog by SNHU Students

Image via @thesocialev

5 Reasons #Smallbiz Should be on Snapchat

Snapchat is an application that allows users to send images that disappear to friends as well as allows users to create stories using images and videos that disappear after 24 hours. Snapchat has also recently added a discover feature in which entertainment companies such as CNN, People Magazine, and Food Network post stories as another…

read more...

Analytics 2

Analytics 101: How Important is Web Monitoring?

Analytics, analytics, analytics… Web users often hear this word but really, do they even know what it truly is? According to Avinash Kaushik, author of Web Analytics 2.0, analytics is described as “the analysis of qualitative and quantitative data from your website and the competition.” Kaushik also noted that analytics is “to…

read more...

images

Social Media: Steps to Implementing a Small Business Social Media Strategy

Social Media is a tool that is used by more than one team in an organization. According to Bosomworth, social media use can be used in Marketing, Sales, Service & Support, Innovation, Collaboration, and Customer Experience. It is important to make sure that social media is increasingly integrated into an…

read more...

social-media-for-small-businesses

The Customer Service Channel That Is Social Media: Part I – Necessity

Undoubtedly, when the terms “small business” and “social media” converge, initial thoughts rush toward all things marketing – principle, strategy, application, etc. – and this is rightly so. After all, small businesses typically have smaller budgets, smaller amounts of resources (monetary, manpower, and otherwise), and these institutions see social media…

read more...

fashion_blog

Engagement Equals Audience for Small Business

  Small Businesses can benefit from engaging on Social Network sites.  Engagement will equal stronger audience for a small business. By creating a webpage and blog, small businesses can send out messages to those customers, who have purchased merchandise in the past. Ask customers to join their Facebook and Twitter…

read more...

medical-social-media-marketing

Social Media for Small Businesses

In the past 8 out of 10 small businesses failed within the first 18 months of their grand opening. The closings were for several reasons such as the funds were low, the organization did not listen to their consumers nor did  they separate themselves from everyone in the industry. Now,…

read more...

Optimize photos for all web users and search engines

Top 3 Things for Social Media Success for Small Business

Small businesses are just like all other businesses in that they are there to provide a product or service and make money.  And with every business come struggles and difficulties, long hours, weekends, scheduling, hiring/firing.  Where small and mid-large businesses differ are in the people that are working the hours…

read more...

Rebecca

Why Small Businesses Should Start Blogging

The Basics: So, you’re a small business trying to make it in a world filled with conglomerate, massive companies who run stores like yours out of business every day. How can you set yourself apart from the competitors? Standing out and being a specialized, small business can go a really…

read more...

pinterest

Using Pinterest for Small Businesses

Pinterest is quickly taking over as being the best option for people to kill time between appointments and in downtime; creating a business account with Pinterest increases your visibility for more customers. Growing Popularity with Pinterest As Pinterest grows in popularity is becomes a much better option for small businesses…

read more...