The Social Observer

building bonds social media

Building Bonds Between Small Business and Consumers with Social Media

Building bonds with consumers on social media has become a large part of every small business’s core marketing strategy. To maximize the benefit of using social media, it becomes important to understand how best to tackle the overall strategy. “Many companies continue to treat social media as a one-way communication vehicle…

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social media tips

B2B How-to Guide to Reach Customers with Social Media

There is a lot of hype about major players with big budgets creating social media campaigns that go viral, but how can small businesses in B2B markets use social media to drive business?  In this B2B How-to Guide, I’ll explain realistic steps that small businesses can implement to achieve success…

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Mobile Phone With Small Business Apps

Going Mobile: How Having A Mobile App Can Help Your Small Business

Why does a small business owner need a mobile app? Better customer service, increased customer loyalty, and more web traffic are just a few of the reasons. Think your business doesn’t need to go mobile? Think again. According to recent surveys, mobile phones now account for over 20% of all…

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Using Twitter for Customer Service

Twitter for Customer Service: Tips for Small Businesses

 Many small businesses hesitate to use Twitter for customer service, especially if they’re already using multiple social media accounts. Many of my prior clients have also shared with me they believe Twitter is a great social media channel but because they already have social media presences elsewhere, they don’t really need Twitter. This can…

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SEO for small business, SEO Guide, SEO Do-it-Yourself Guide

DIY SEO Guide: 3 Easy Steps a Small Business Can Take to Improve SEO

By Anna Seacat If you’re an owner or marketing manager at a small business, a do-it-yourself guide to SEO may be just what you have been looking for, especially since marketing is expensive, as is website development.  Have you just spent a good chunk of the marketing budget on an…

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7 Tips for Small Business Blogging To Help Your Customers Engage

Blogs are an effective tool for small businesses to create unique and powerful content to help customers engage with your company. And they are cheap too! As a small business, creating the right [valuable] content at the right time will position your business as a trusted source of information within…

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Fashion Mobile Phone ScreenGrab

Fashion Goes Social

  Some Fashion companies are going strong through social media. They are saving thousands of dollars in marketing and advertisement, because the accessibility and convenience of social media. Jai Rawat of ShopSocially.com, said his company created a social media marketing platform that allows retailers utilize social media into their online stores….

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