The Social Observer

Twitter for Small Business

Nike and Dell Social Media: Good Examples For Small Business Marketing

What can Nike and Dell Social Media teach small businesses about Twitter?  Imagine you are on the marketing staff of a small business, and you’re sitting there staring at the single profile your company runs and wondering how you can make more of an impact within the industry?  This impact…

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Social Media Techniques Using Old School Marketing Myopia

Social media techniques using old school marketing myopia concepts (putting customer needs above all other considerations) will help your business attract and keep customers.  Small business marketers need to do anything they can to keep them above the competition.  In most cases small businesses have to compete with big mainstream…

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building bonds social media

Building Bonds Between Small Business and Consumers with Social Media

Building bonds with consumers on social media has become a large part of every small business’s core marketing strategy. To maximize the benefit of using social media, it becomes important to understand how best to tackle the overall strategy. “Many companies continue to treat social media as a one-way communication vehicle…

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social media tips

B2B How-to Guide to Reach Customers with Social Media

There is a lot of hype about major players with big budgets creating social media campaigns that go viral, but how can small businesses in B2B markets use social media to drive business?  In this B2B How-to Guide, I’ll explain realistic steps that small businesses can implement to achieve success…

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Mobile Phone With Small Business Apps

Going Mobile: How Having A Mobile App Can Help Your Small Business

Why does a small business owner need a mobile app? Better customer service, increased customer loyalty, and more web traffic are just a few of the reasons. Think your business doesn’t need to go mobile? Think again. According to recent surveys, mobile phones now account for over 20% of all…

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Using Twitter for Customer Service

Twitter for Customer Service: Tips for Small Businesses

 Many small businesses hesitate to use Twitter for customer service, especially if they’re already using multiple social media accounts. Many of my prior clients have also shared with me they believe Twitter is a great social media channel but because they already have social media presences elsewhere, they don’t really need Twitter. This can…

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