The Social Observer

SEO for small business, SEO Guide, SEO Do-it-Yourself Guide

DIY SEO Guide: 3 Easy Steps a Small Business Can Take to Improve SEO

By Anna Seacat If you’re an owner or marketing manager at a small business, a do-it-yourself guide to SEO may be just what you have been looking for, especially since marketing is expensive, as is website development.  Have you just spent a good chunk of the marketing budget on an…

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7 Tips for Small Business Blogging To Help Your Customers Engage

Blogs are an effective tool for small businesses to create unique and powerful content to help customers engage with your company. And they are cheap too! As a small business, creating the right [valuable] content at the right time will position your business as a trusted source of information within…

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Fashion Goes Social

  Some Fashion companies are going strong through social media. They are saving thousands of dollars in marketing and advertisement, because the accessibility and convenience of social media. Jai Rawat of ShopSocially.com, said his company created a social media marketing platform that allows retailers utilize social media into their online stores….

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stake your social media turn

Stake Your Social Media Turf

You’re ready to get started branding your organization and building a reputation around its presence, but how? When looking to capture an audience, a campaign needs a content caption that is going to gain attention but also keep the reader engaged to continue looking at the content. The title of my article “Stake Your Social…

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Small Business Industries Expand with Social Media

Social media has set in a new wave for small business industries. As per the recent study carried out by Internet Advertising Bureau UK,  a business having social media presence is likely to attract 80 percent more customers in future  (The Guardian, 2013). Especially for small firms having limited time…

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tie the know

Tie The Knot Perfectly With Social Media Bridal Tools

Social media is changing the way bridal companies interact with brides-to-be to help them “tie the knot, perfectly!” A prime example of an interesting company that leverages new internet and social media marketing opportunities in the bridal industry is The Knot (www.theknot.com) This company is one of the Internet’s most-trafficked…

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Social Media Marketing Partners

Social Media Marketing Partners: Use affinity programs and groups – Part 4

Find unexpected partners to help promote your business – part four. In this final installment about social media marketing partners, we look at merchant programs, business to business blogging, and place branding programs. Each of these topics represents opportunities for small businesses to partner for social media success.  (Click to…

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Social Media Business Video Is A Valuable Investment

Social media business video investment will raise your bottom line! Technology and Youtube make video promotion easier and more effective than ever before.  Many marketers know that to form a good platform for a campaign, you must look to all angles to achieve the ROI that the client is looking…

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Brooklyn Businesses Reach Local Customers

Brooklyn Businesses Reach Local Customers with Social Media

Technology is changing the way Brooklyn businesses reach local customers, thanks to social media. In her article “Social Media Secrets from Savvy Small Business Owners” Carla Zanoni encourages small businesses to use technology to move with the times as she finds, “most respondents in the survey said they attracted new…

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