The Social Observer

The Social Media Marketing Blog by SNHU Students

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Small Business Guide to Social Media Advertising

Social media is an attractive marketing channel for a lot of small businesses due to its relatively low cost. It’s free to start a Facebook, Twitter, or Pinterest account. And you can even start to gain followers without spending a dime. Although these social networks are free to join, they…

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Save Time. Save Stress. Hire a Freelancer.

A short story shorter. As a young professional, overwhelmed and stressed at my first marketing job, my director sat me in his office and shared an anecdote in hopes of building confidence. I was trying to learn how to be efficient in every marketing tool in every department, when my…

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How to use Social Tools to get in Your Consumer’s Head

Small businesses and small business owners are incredibly diverse, all having different needs and different ways of conducting business. Today on TSO we wanted to feature tools are universally functional and can help you get inside your consumer’s head to find out what they really want. We will be featuring…

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Viral marketing through social media for your business

Viral Marketing is a marketing technique that uses social media services and other technologies in order to ensure increased brand awareness to attain marketing objectives. The process of viral marketing occurs through replicating the processes of viral processing. Some of the typical characteristics of viral marketing include the unpredictability of…

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Three Easy Steps For Small Business Social Media Success | How and why small businesses can implement their own social media strategy

Today, almost everyone has some kind of social media account — including businesses. To ignore social media’s impact on everyday life as a business would be a huge mistake. As a small business, engaging customers and potential customers is imperative to building business. Social media is the way to engage…

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Engagement: Capturing the Audience

Starting an online small business is a difficult challenge but with the availability of social media and Internet engagement companies have the opportunity to not only reach their community but to reach others in various areas of the United States and possibly in some cases internationally. When you utilize social…

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Using social media for small business in communities

Small Business, Large Reputation

The primary goal of social media management is to successfully reach a specific target audience and retain them through content, messages and advertising.  The more narrowly defined the target audience is the more easily it will be to manage exact content, satisfy user’s needs and overall be successful. There should…

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Non-profits: What’s in it for you?

The definition of a non-profit organization is defined as: not established for the purpose of making a profit; not entered into for money. This does not mean that a non-profit organization does not need money or interested parties to function properly, it only means it is not profit oriented. The more…

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Getting to the Pot of Gold

Want to know how to get to the “Pot of Gold” with social media? It can be very overwhelming getting your small business recognized in today’s world, especially with all of the social media giants out there that are rapidly changing, growing and producing mass amounts of followers not to…

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Juggling social media can be hard. But with a few times and tricks you'll have things under control in no time.

The Juggling Game: Time Management On Social Media

Social media has become a full time job. For most of us this is literal. We manage multiple networks for different clients every day that all require special attention. As soon as you feel as if you’ve caught up with one, another needs your attention. It may feel like all…

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