The Social Observer

social media for graphic designers

Social Media for Graphic Designers: Benefits and Drawbacks

  The days of a being a “starving artist” are over! Now more than ever graphic designers are in high demand thanks to social media. Social media has changed the way the we do business! Therefore learning social media marketing is becoming a necessary skill for designers to have. As…

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Social Media Word Cloud

Event Planners and Social Media: Calling a Truce

Event planners and social media have a love/hate relationship. Event planners seem to be searching for ways to find new customers. Social media sites like Pinterest and some blogs are gaining the attention of brides-to-be and others looking for event ideas. Potential clients can plan an event by themselves with…

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Facebook Marketing Bullhorn

Five Useful Tips for a Successful Facebook Campaign

Big businesses can make managing a Facebook campaign look easy. Their budgets are large enough to hire marketing experts that work on the company’s social media efforts full-time – giving big companies maximum exposure, compelling content, and substantial fan engagement on Facebook. As a small business owner, your time, effort…

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Social Media Train Wreck

Social Media Train Wrecks – How to Avoid Disasters for Your Brand

Social media is the best marketing tool to reach people in the 21st century. However, social media train wrecks can also derail your branding efforts and cause a very negative response that can go viral in seconds. So how do you protect yourself and your business? Below are some simple…

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social media post event

Using Social Media Post-Event: Keep The Party Going!

Using social media “post-event” is something that event planners often forget about when the night is over. Understandable. Planning an event takes time, effort, determination, and a lot of attention to detail. Before the planning there is pre-planning; where will it be, when will it start, who is on the…

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ContentGraphic400px

10 Ideas on Creating Content for your Business Blog

Blogging is one of the best ways for companies today to share their expertise on topics with customers and potential customers. In fact, people view the content shared in blogs as a source of authentic information.  The infographic below contains some powerful stats on the importance of blogging for businesses:…

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Market your social media sites

Social Media Sites: How to Market For Attracting Business

Social Media Sites Are Marketing Beacons It’s great to get the marketing process started in social media by having various social media sites such as a blog, Twitter, Facebook, LinkedIn, YouTube and Google+ accounts, But it is more important to get people to come to your sites and then join,…

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The Social Observer: Social Media for Authors

Social Media Authors: Tips To Promote Indie Writer Business

Serious social media authors face unique business challenges. As the number of self-publishing authors increases, so does the need for good social media marketing. However, many authors are not natural-born marketing experts. In today’s indie book industry, it’s not enough to be a good writer – and it’s certainly not…

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