The Social Observer

The Social Media Marketing Blog by SNHU Students

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Non-profits: What’s in it for you?

The definition of a non-profit organization is defined as: not established for the purpose of making a profit; not entered into for money. This does not mean that a non-profit organization does not need money or interested parties to function properly, it only means it is not profit oriented. The more…

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Getting to the Pot of Gold

Want to know how to get to the “Pot of Gold” with social media? It can be very overwhelming getting your small business recognized in today’s world, especially with all of the social media giants out there that are rapidly changing, growing and producing mass amounts of followers not to…

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Juggling social media can be hard. But with a few times and tricks you'll have things under control in no time.

The Juggling Game: Time Management On Social Media

Social media has become a full time job. For most of us this is literal. We manage multiple networks for different clients every day that all require special attention. As soon as you feel as if you’ve caught up with one, another needs your attention. It may feel like all…

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Making Dollars Make Sense

Balancing efficiency with staying creative can be quite the juggle. You ever have a day where your brain is just in several different places at one time? It’s extremely hard to focus and you find yourself being pulled in many directions. That feeling is similar to what a nonprofit organization…

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Action Please!!

Nonprofit marketing strategy is something that can be incredibly complex and difficult to navigate. In the world of nonprofits, the phrase “call to action” can get thrown around quite a bit. But what does it really mean? A call to action is defined by Business Dictionary as: “Words that urge…

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SMALL BIZ, GREAT CONTENT: 3 EASY ACTIONS TO DRIVE ENGAGEMENT

     CONTENT STRATEGY FOR YOUR BUSINESS by Judith Cruz Sometimes small businesses assume that having a social media presence means having an account on every social medium and that posting the same thing over and over is enough to attract an audience and clients. I know that is a…

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Facebook and Profile Pictures

Facebook, to some, changes like the season. Much like the post, what is hot today, may be blown away with the wind tomorrow. It’s important that your Facebook page is maintained, and I am speaking more than just your post. I’m speaking about your profile picture. Your profile picture should…

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Five Ways Social Media Is Missing From Your Startup

Social media and startups often look a lot like this… “Let’s get our name up there with the Big Guys…let’s see, that would be, duh, Twitter, Facebook, Instagram, LinkedIn and Google+ because I have pleasant associations with the term “Google.” “Wow.. that was a lot of work. I wonder how…

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Discovering What Profit is for a Nonprofit

 For most people reading this the life lessons of how badly we need money have been taught to us.  We need money to pay for a car, gas, school, textbooks, rent, bills, clothes and everything else you could think of and maybe come to need.  The bright side to this…

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A Drop At A Time – A Cause To Live For

Learn about the “A Drop At A Time” water conservation efforts that you can find in social media marketing pages! Saving a drop at a time- Marketing the Nonprofit Way Nonprofits are organizations which work for issues concerning betterment of the world with no profits expected in return. The cause…

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