The Social Observer

Promoting Your Event: 5 Tips to Generate Buzz

Promoting Your Event with Social Media - ProfessionalsEveryone is connected to social media and there is no point in trying to disconnect them. So, as the saying goes, if you can’t beat em’, join em’! That means businesses need to drop (or at least scale back) the hardcopy material they hand out and start posting promotional content on every social network site they can. To generate the type of crowd you need to make an event a success, it will require careful planning ahead and strategic manipulation of status updates, photographs, hashtags, and the like. Below are the best practices for promoting your event on social media.

1. Choose social media platforms aimed at your target market

It is extremely important to remember that if your target market is on a social network, you probably should be too, and so should your promotion efforts. Choosing the social platforms where you will be promoting your event is really just a matter where your best results have spawned in the past. Facebook and Twitter will most likely be your primary sources here, so use this to your advantage. There are so many different uses for both networks and it is vital to be familiar with these opportunities in order to maximize effectiveness.

2. Generate content that’s fine-tuned to promote your event

…But not just any content. You need to generate quality, fine-tuned content—the kind that keeps viewers coming back from more. When deciding on what to include, be sure to remember that it needs to be relevant to your subject and eye-catching. Try incorporating different company images, logos, and event specifics to culminate into a polished final product. Think about your branding of the event itself when promoting your event.

3. Create a timeline that generates momentum

Knowing when to post your material is going to be crucial to how long your social media promotional campaign will run and if it will prove to be successful. If begun too early, the campaign may die out before the event actually takes place. This can be avoided by keeping a set weekly/monthly timeline on what to post and when to post it. Also be mindful about posting too late. This will most likely cause consumers to stray in another direction, which would not involve attending your event. Remember to be punctual and don’t miss out on a post. Consistency is critical when promoting your event.

promoting your event on social media4. Engage consumers on social media when promoting your event!

Engaging your consumers via social media is probably the most important take-away from all of this. If your viewers are not interested in what they’re seeing, they wont show up to your event. Just as a general rule of thumb, it is important to engage viewers at all times on social media. If you want the best results, be sure to pair this with content generation and make sure they work well together. Exceptional content will lay the groundwork for consumer engagement. Try asking questions on status updates or rewarding their social media involvement with a special offer of sorts. Think of unusual methods for promoting your event that will attract your particular target audience.

5. Reflect on your event promotion successes

The biggest part of promoting your event is the follow through. Was your campaign successful? How was your turnout? Where do you go from here? These are the questions you can ask about your efforts when you start to wrap things up. But do not stop there. Reflecting about the event is just one piece of the puzzle. Retool your social media promotion strategy for your next big event. Find ways to capitalize upon what you found worked and do away with those things that did not. Remember time is money. So identifying the things you did well will help make your promotional efforts more efficient.

Do you have tips to share about PROMOTING YOUR EVENT with social media?  Please share with us in the comments area below. Thanks!

Check out more upcoming articles on our site to learn more about promoting your event social media.

Category: Social Media Marketing 201

7 Responses

  1. Jess D says:

    This was really helpful and I liked another article I saw on your site about doing social media on a shoestring budget, too http://thesocialobserver.com/social-media-shoestring-budgets/

    Everybody should follow this websites Facebook and Twitter Feeds – I do, it’s good stuff!

    https://www.facebook.com/TheSocialObserver
    https://twitter.com/TheSocialObsrvr

  2. Judy says:

    Great post! You are spot on about creating exceptional content that will resonate with your readers and keep them coming back for more. Engagement is another important factor. Ask for questions, comment on their content and most importantly, respond to comments. Nice job!

  3. LaTease R says:

    Jonelle you have provided a roadmap for successful social media marketing for any business. The only problem I see with it is not your advice, but how many brands will heed this powerful information? So many brands jump into the pool of social media without learning first how to swim. As we have experienced in the last few months, running a social media campaign takes planning, discussion, and then finally implementation. Social media campaigns require the same effort as traditional marketing campaigns, however some brands behave like a deer in headlights when it comes to social media measurement, marketing and strategy. Great post!

  4. Cheryl H says:

    I’ve noticed that it doesn’t matter what you do, at some point in time you get the opportunity to be the “event planner.” These are great tips that can be applied whether you are trying to promote a major concert or a 5k race to raise money for scholarships at a high school. Great advice!

  5. dpleacoff says:

    Great post! I think the best points are that time is money, be punctual with posts, and be where your market is, all the while being out of the box original.

  6. Spot on advice! You have simplified for many, a normally complicated and confusing marketing outlet!

  7. Editor says:

    Good basic tips to help promote events. We posted the RSS feed for your blog on http://free-online-marketing-lessons.com/the-social-observer-snhu-edu/

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